You Smell Like Where You're From

This is not a perfume masterclass. You already know what you like. You reach for the same bottle, the same notes, the same warmth or freshness that just feels right. But that instinct isn't as personal as you think. Fragrance preferences don't emerge in a vacuum. They're shaped by climate, culture, history, and the invisible expectations of the society you grew up in. Scandinavians lean clean and aquatic. Southern Europeans go richer, darker, more animalic. The Dutch relationship with scent reflects something specific about Dutch identity — and the fragrance industry has been tracking all of… Hosted by Lecture Lounge