Who Owns A Good Idea?

This is not an AI talk. It's a talk about who owns an idea; the rules nobody quite agreed on, now being tested by a technology nobody designed them for. Niels Langereis has spent over twenty years at the senior end of marketing: CEO and managing director of multiple agencies, and over six years at WPP, where he ran a creative production company called Hogarth and was global client MD for Philips. He has watched the credit and the liability of AI-assisted work get distributed in ways that don't quite add up. These are not new questions. In 1735, William Hogarth lobbied Parliament for the… Hosted by Lecture Lounge